Internet Marketing
"Multiple
Streams of Automated Internet Income"
By
Terry Dean
I
sent one email.
Twenty-four
hours later I had earned $10,185.
That's
a pretty good day.
I
sent another email a couple of months later. This
email brought in a total of $31,185 in 96 hours.
That's
a pretty good weekend in anyone's book.
The
funny thing is that you can duplicate my results...if
you follow my lead.
As
I'm sure you've figured out by now, these weren't
just any old emails. They were special.
They
were both sent to my opt-in email list.
Each
of these emails went out to over 30,000 people,
but it took only one click of the mouse and one
actual email leaving my box to generate the income.
An
opt-in email list is the exact opposite of a bulk
email list. Everywhere you turn online someone
is sending an email into your inbox about how
you can earn big money online by buying 1,000,000
email names you can send email to.
Don't
do it! Purchasing email lists and mailing to them
is called Spamming and will get your ISP and web
site shut down. You'll also earn the dreaded reputation
of a spammer.
An
opt-in email list is one where the recipients
have requested for you to send them email. It
may be an ezine, a free email course, a customer
list, or anything else you can use to build relationships
with your prospects and customers by email.
Spam
is based on generating and sending out sales letters
to as many people found online.
Opt-In
email is based on building relationships with
thousands of people at one time.
If
your web site is not taking advantage of opt-in
email in one fashion or another, then you are
losing out on as much as 90% of your potential
income.
You
are making the same mistake I did the first year
I was in business. Instead of working to build
an opt-in email list, I was just trying to make
one-time sales from my web sites.
Sure,
I had times where I made some money that first
year (not much), but I wasn't building any long
term value into my business.
The
#1 asset in your business is not your products,
your talents, or your web site traffic. Your #1
asset is the number of strong relationships you
build with your prospects and customers.
Email
is perfect for doing this. To send a letter to
over 30,000 people would cost a bare minimum of
$15,000 and that's being very conservative. I
would break out in cold sweats if I had to fork
out that much money every time I wanted to contact
my list with an offer.
I
don't think I would be able to sleep for days
if that much was riding on a one-shot opportunity!
Sending
out an email to 30,000 people is free except for
a small fee I pay for online access and the database
system it's running on.
In
a year where there has been one dotbomb failure
after another... the small guys are still profiting.
A
major reason for this is opt-in email. We've figured
it out, and large companies are still in the dark.
It's
not about the traffic. It's not about the branding.
It's about the relationship.
Having
an opt-in list takes you away from having a one-shot
sales opportunity or one stream of income. It
opens you up to earning multiple streams of income
from one web site.
Our
list earns us 7 streams of Internet Income...
Income
Stream #1: Special Offers
The
two examples I gave you at the beginning of this
article are from special offers we have done.
Although we normally send out content in the form
of articles, questions & answers, etc. to
our list, we also send out special offers every
2 to 3 months.
These
special offers go out with nothing else in the
email to distract our readers and produce the
most income in the least amount of time. We keep
them rare though so as to not "waste"
the relationship we've built up with our readers.
They're
a great way to generate a lot of cash flow in
a short period of time (please note that they
must really be specials and not some offer you
regularly run).
Income
Stream #2: Selling My Products
The
second income stream for our opt-in email list
is the income we generate from selling our own
products to the list. We post a quick welcome
message to our subscribers and then post a quick
note about one of our products usually at the
very top of most of the issues which go out.
Our
opt-in email list is the primary driver of our
web site sales. Our response rates are actually
much higher by using our web site to generate
subscribers more than anything else...instead
of going for a sale right from the site on a prospect's
first visit.
Income
Stream #3: Joint Ventures
One
of the most valuable joint venture partners you
can ever find is an ezine owner with a large email
list. They have an audience and they are in constant
need of high quality products and services to
sell to their list.
As
an opt-in email publisher, I regularly contact
product sellers and negotiate to sell their products
and services to my audience. Guess what? As a
person with a large list, I'm able to command
a much higher percentage of the profits than what
the average individual receives in a deal such
as this.
Whereas
most affiliate programs pay 10% to 30% commissions,
I'm usually looking for at least 50% of the sales
price when I contact someone to joint venture
their product to my list. You won't have this
luxury if your list is small, but it will start
happening more and more as your business grows.
Income
Stream #4: Affiliate Programs
Just
because I do special joint venture deals doesn't
mean that I don't join affiliate programs from
time to time. I still do, but it usually isn't
just to sell the product.
I
specifically go out of my way to look for affiliate
programs who provide you with good content and
articles that you can use to promote them with.
You can accomplish two goals at one time by joining
these programs.
You
get content already written for you for your opt-in
email publication, and you get to earn profits
from the affiliate program for running the article.
Income
Stream #5: Sponsor Ads
A
sponsor ad runs at the top of my ezine before
the main article in every issue. In some cases
these will be ads for my own products, but in
many cases they will be ad spaces that I traded
someone for.
We
could easily sell this space, and most ezine publishers
do, but we find it more profitable to use it in
bargaining for space with other publishers. Then
we simply trade ad for ad to keep our own ad expenses
down.
If
you sell this space, it is the most valuable section
of your publication and usually commands a price
of around $5 to $20 per thousand subscribers or more.
If you're thinking about pricing the space, then
I recommend selling one of your own products or
doing a joint venture to determine the value of
this space in your specific publication.
Income
Stream #6: Classified Ads
Classified
ads in opt-in email publications are losing value
and are being replaced by having one to four sponsorship
positions spread throughout the content.
People
still buy them though and you can easily use classified
ad space as a bargaining chip for trading ads
or as bonuses with products you're selling (for
example, give a free classified ad to anyone who
buys one of the affiliate program products you're
recommending).
Income
Stream #7: Membership Site Upgrade
This
is an income stream from opt-in email that most
publishers never even think about. Email publications
are usually sent out free, but this doesn't mean
you should be giving away your very best content
free.
Information
is valuable and customers are willing to pay for
it if it is unique and difficult to find information.
So
many publishers have found themselves another
incredible stream of income. They've started up
paid membership sites to provide the most exclusive
content to only paid subscribers.
For
us, we've created the Netbreakthroughs site which
contains all our special training reports and
our weekly ad tests (showing results we're receiving
from our own advertising).
Take
a look at it at: http://www.netbreakthroughs.com
Most
publishers will find that they can create a backend
private membership publication like ours for their
email list. This expands their income with a totally
new income stream you've probably never even thought
of before.
Terry
Dean, a 5 year veteran of Internet marketing,
will Take You By The Hand and Show You Exact Results
of All the Internet Marketing Techniques he tests
and Uses Every Single Month" Click here to
Find Out More: http://www.netbreakthroughs.com |
